Wings, alcohol and heart disorders – what does my research say concerning the hidden costs of sports fondam

Living from the buffalo means eating a few of the perfect wings on this planet. This implies that within the morning, the snow and the ice are bent by their automobile. And that implies that town's NFL franchise, offering bills, we don’t participate until the death.

When I grew up in New York's second largest city, my community was tied along with loyalty to a football team He always found new ways to break our hearts. And yet in the beginning of each NFL season, we all the time find reasons for hope – we are able to't help ourselves.

From this football coming from crazy culture, I used to be often surprised on the psychology of Fandem. As a result, I pursued a PhD. In the behavior of sports users. As a doctorate student, I used to be most all in favour of an issue: Is Fandem good for us?

I got an important research institute on the psychological and social impacts of Fandem, and it definitely looks good to the team due to dedicated to the team. FANDOM Belong to the BloodsHelps adults Make a friendFor, for, for, for,. Enhances happiness And even gives a buffer against it Traumatic life events.

So, the fondam is great, okay?

As the famous football commentator Lee Karsu would say: “Not so fast, my friend.

While Fandem is an honor for our mental health, Surprisingly little research The relationship between fondam and physical health was implemented.

So I made a decision to run a series of individuals from Western countries – on this topic. I felt that being a sports fan could have some defects of physical health, especially in highly determined fans.

Reach the nicos

Playing game is healthy. But are you watching them? Not a lot

Tailigating culture revolves around alcohol. Research shows That college sports fans drink alcohol at significantly higher rates than Nanfan, they usually tend to do something after which they regret and usually tend to driving drunk. Meanwhile, the watch parties encourage Hours to be stationary And having breakfast mentally. And, after all, the fondam goes in hand with heavy processed foods equivalent to wings, nausea, pizza and hot dogs.

One fans told me that when watching the sport, his relationship with meal is “almost polyvenger”. He desires to eat popcorn in movies in the identical way.

Within the stadium, healthy options are traditionally low and better. The Sports Electrical writer joking in 1966 That fans leave the stadium and fields with a “physical chemistry like a jelly donut”.

It seems that there was little change since then. A general Z fan I recently interviewed the grip, “You can find a simple piece of lettuce and a quarter of a tomato piece.”

To relieve anxiety and pain

The relationships between fandom and physical health aren’t nearly wandering the beer, sitting for hours or scarfing hot dogs.

A study Analyzed sales from grocery stores. Researchers found that fans eat more calories – and fewer healthy after the lack of their favorite team.

Me and my colleagues found something like that: fandom Ings What do you say “Emotional food.

Emotions like anger, sadness and frustration Become strong wishes. And this relationship is linked about how your favorite team performs when your favorite team is most vital. For example, We found Sports between rivals and shut competitions have more clear effects. There are also emotional situations created by the sport Is significantly related to With the rise in beer sales within the stadium.

High -calorie cultures

In one other paper, My co -authors and I found That fans often discover a healthy selection and the commitment to be “true fan”.

Every fan creates its culture. This non -written principle Different from the team to the teamAnd they aren’t nearly to wear A cheese head hat Or by waving A terrible towel. They also include expectations for alcohol, food and lifestyle.

These health principles create various aspects, including the region's culture, team history and even team support.

For example, Cincinnati Bengles Partners with Skyline PepperA regional series that makes meat sauce that is commonly placed on hot dogs or spaghetti. A fans of a bungalow that I actually have interviewed observed that in the event you attend a Bangladesh game, after all, you’ll be able to eat something else – but a “true fan” eats a skyline.

I actually have two studies that appear How hardcore fans Generally align their health behaviors with the health principles of their fans. It becomes a way of their indicator Allegiance to the teamImprove their stand in fellow fans, and contribute to Does fans separate the base? In the eyes of its members.

In Buffalo, for instance, tailigating often revolves around alcohol. Have a reputation For the rituals of the upper top drink.

And in New Orleans, saints often associate fondam with Louisiana's food traditions. As a fan explained: “People make a group of fried foods or large pots of gumbo or otfay, and eat all day – from hours to hours before the game.”

A brand new generation of precision fans

The fan's experience is formed by the culture during which it embeds. Teams actively help the formation of those cultures, and there may be a business argument for teams to play a serious role in changing a few of these principles.

General Z is Amazingly aware of health. They are too Less busy with traditional fondam.

If the stadiums and talegas revolve around beer and nicos, a generation of fitness will likely be influenced and “why”Fatition“Buy? To reach this market, I believe the sports industry will need Promote its professional sports teams in new ways.

Some teams are already doing so. British football team Liverpool Is the contribution Exercise equipment with Pelutin. Another club, Manchester City, is The team made As the official sponsor of the uniform with the non -alcohol beer brand.

And several European football clubs have even joined one.Healthy Studia“Movement, improving stadium eating options and inspiring fans to walk within the stadium and motorcycle.

Records, I don't think the answer is taking the overall fan with food places smooth and salad. Disappointment to basic users is often Not a business strategy.

I believe it is suitable that sports teams can add more healthy options and thoroughly evaluate the gestures sent through sponsorship.

As I recently interviewed by a fan, “Half of the NFL has been diagnosed such as Play 60”-a campaign that encourages children to get a minimum of 60 minutes of physical activity daily-“While beer, food and day-to-day-to-day-to-day-to-day use of cigarettes, they’re healthy.

Today's users Want to support brands Who reflect their values. This is particularly true for General Zarz, a lot of whom are boyfriends to see through hole campaigns and hurry to reject hypocrisy. In a protracted time, I understand that type of contradiction – 60 industrial sandwiches between a game Uber food ads And Anheuser-Busch-will prove to be contradictory.

As much as I believe, as another person I believe, what makes the fandom special – and yes, I actually have eaten my share of the wings through the game. But health is a public Pressing anxietyAnd although the sports industry is Is well positioned to solve this problemFandem just isn’t helping. In fact, my research shows that the other has an effect.

The balance I’m advocating will likely be difficult to attack, however the sports industry is filled with vibrant problems. In the movie ”Mini -hair“Brad Pit's character, Billy Ben, famous says sports teams must be”Shield or die. He was referring to the necessity to integrate the baseball teams into their decision -making.

Professional sports teams finally got this message. Maybe they may find it too.