Artificial intelligence is revolutionizing the best way. Companies market their products.to enable them Target customers in personalized and interactive ways What gave the impression of the realm of science fiction not way back.
Marketers use AI-powered algorithms to sift through vast amounts of knowledge that reveal individual preferences with unprecedented accuracy. This allows corporations to specifically goal content – ads, emails, social media posts – that feel personalized and help develop corporations' relationships with consumers.
As one Researcher who studies technology in marketing.I joined numerous colleagues in conducting recent research that shows AI marketing lots Ignores its possible negative consequences..
Our peer-reviewed study examined 290 articles published in 15 top-ranked marketing journals over the past 10 years. We found that only 33 of them addressed the potential “dark side” of AI marketing.
This matters since the imbalance creates a critical gap in understanding the complete impact of AI.
AI marketing can perpetuate harmful stereotypes, corresponding to yield Hypersexualized depictions of womenFor example. AI can be breached. Individual rights of artists. And through it, misinformation can spread. Deep Fax and “hallucinations”, which occurs when an AI presents false information as if it were true, e.g Inventing historical events.
It can do this too. Mental health is adversely affected.. The proliferation of AI-powered beauty filters on social media, for instance, could. Promoting unrealistic ideals And Triggers depression.
These concerns abound, raising concerns in regards to the potential misuse of this powerful technology. Many people experience these problems, But young women are particularly vulnerable.. As AI apps gain acceptance, beauty standards are moving farther from reality.
Our research shows that there’s an urgent need to handle the moral concerns and potential negative consequences of AI. Our intention shouldn’t be to denigrate AI. This is to be certain that AI marketing advantages everyone, not only a number of powerful corporations.
I feel researchers should consider exploring more thoroughly the moral issues with AI, and the right way to use it safely and responsibly.
This is very important because AI is suddenly becoming ubiquitous. Social media to self-driving cars Making health decisions. Understanding its potential negative impacts empowers the general public to teach consumers and demand responsible AI use.